Why this Microsoft exec totally shook up the team that makes one of its most important products

Microsoft’s Julie Larson-GreenBrad Barket/Getty Images for WIRED Since the eighties, Microsoft has always thought of Office in a certain, very rigid way. One team works on Microsoft Word, another on PowerPoint, another on Excel, and so on.  But on stage at the Bloomberg Technology Conference, Microsoft Office Chief Experience Officer Julie Larson-Green revealed that she recently …

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Amazon's Alexa Will Gauge Your Mood, Decide When You Need Time-Out

Amazon.com, Inc. (NASDAQ:AMZN) hopes to tweak its digital assistant, Alexa, to better help it sense users’ moods by picking up on the tone of voice. After launching its first-ever Bluetooth speaker, Amazon Echo, in 2014, Amazon has been eager to secure Alexa’s position in markets because many rival companies have also launched their own versions …

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Siri: Once a Flake, Now Key to Apple's Future

ENLARGE At Apple’s Worldwide Developers Conference keynote in San Francisco Monday, Craig Federighi, senior vice president of software engineering, announced that Siri would be opened to third-party developers. Photo: Stephen Lam/Reuters By Geoffrey A. Fowler Geoffrey A. Fowler The Wall Street Journal CANCEL Biography @geoffreyfowler geoffreyfowler Google+ [email protected] June 14, 2016 8:00 a.m. ET 12 …

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Apple's new messaging, voice opportunities are significant, if uninspired

Lyft’s iPhone app is now integrated with Siri Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone. With iPhone sales dropping as the smartphone market matures, Apple is enlisting the help of marketers …

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