Patron turns Amazon's Alexa into customers' own personal bartender

Craving a frozen margarita? Just turn on your Amazon Echo and ask Alexa for the recipe. Tequila brand Patrón is launching on Amazon’s smart speaker Echo. Users can ask Echo’s Alexa Voice Service for anything from trending cocktails to facts about tequila. The launch coincides with “National Tequila Day” this Sunday. “Patrón has tremendous brand equity, […]

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Patr'n Toasts the Versatility of Tequila on (Inter)National Tequila Day

This Sunday, July 24, is National Tequila Day. But with the growth and popularity of Mexico’s proud spirit surging around the globe, the holiday should more aptly be called “International Tequila Day.” Patrn Spirits will mark the occasion of International Tequila Day with events and promotions across the world, and the launch of the Patrn

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Mr. Robot: The God of Panic

Mr. Robot added more questions to the stack it already hasn’t answered in the third episode of the season. We still don’t know where Tyrell (Martin Wallstrom) is, what exactly happened on 5/9 or any of the other questions we came into the season with. But now we have a whole slew of other questions

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Frontier Technologies in Marketing and Advertising

The marketing and advertising industry is under ongoing transformation, with shifting consumption habits and increasing ad avoidance by consumers. Not too long ago, the rise of social media shifted control of communication channels from the advertisers to the consumers and redefined the metrics for success (engagement over impressions). Today’s frontier technologies will similarly usher marketers

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Around the Region (07/19/16)

MODESTO What: Youth safety fair When: Sunday, 10 a.m. to 1 p.m. Where: Roosevelt Park, Orangeburg and Bronson avenues Info: The Antlers, a youth leadership group sponsored by the Modesto Elks, is holding its second annual youth safety fair. Free to the public, the event will include safety materials, giveaways, carnival games, and hot dogs.

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