This Sunday, July 24, is National Tequila Day. But with the growth and popularity of Mexico’s proud spirit surging around the globe, the holiday should more aptly be called “International Tequila Day.”
Patrn Spirits will mark the occasion of International Tequila Day with events and promotions across the world, and the launch of the Patrn Cocktail Lab, a highly interactive cocktail recommendation site that leverages cutting edge technology to showcase the versatility of this sophisticated spirit.
“We recognize that tequila isn’t a ‘national’ spirit, but one that’s enjoyed globally. And an important reason why tequila has achieved such international success is because of the incredible versatility of this world-class spirit. In fact, we believe it’s the world’s most versatile spirit, perfect for any cocktail or occasion,” says Lee Applbaum, Global Chief Marketing Officer at Patrn Spirits. “That’s why, on International Tequila Day, we’re hosting a global celebration to highlight the versatility of tequila, and introduce the new Patrn Cocktail Lab to help people across the world get easy access to exciting and interesting tequila recipes.”
Available in more than 100 countries, Patrn is widely credited with helping introduce 100% agave tequilas to spirits drinkers across the world. And to help celebrate International Tequila Day on Sunday, Patrn will host events in cities across the globe, with a focus on classic cocktails perfected by Patrn tequila. For example, a time-honored gin and tonic upgraded with Patrn, or a traditional Bloody Mary transformed into a Patrn Bloody Maria, perfect for a Sunday. (See below for the classic Patrn Bloody Maria recipe.)
To help people find their perfect International Tequila Day cocktail recipe (or any occasion drink), the newly launched Patrn Cocktail Lab, accessible on PatronTequila.com, is a cocktail recommendation engine that doesn’t just simply list recipes, but rather allows visitors to find and share innovative, easy-to-prepare Patrn cocktails based on their individual flavor preferences from spicy to sweet, fruity to herbal.
To make the Patrn Cocktail Lab even easier to access, Patrn is one of the first spirits brands to pioneer leading-edge voice technology, to make the Cocktail Lab available on new voice recognition platforms. Starting this week, by simply enabling the “Patrn” skill in the Alexa app on Amazon Alexa voice-enabled devices, including Amazon Echo, users can ask for cocktail recommendations, recipes and tips everything from the perfect brunch recipe to the proper way to shake and strain a cocktail. Future voice platforms will follow. (Visit PatronTequila.com/AskPatron for more information and a demo.)