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Imagine if marketers and advertisers could simply ask Amazon’s Alexa device how their advertising campaign was working and have the device feed them back the data? It’s happening now and it’s very cool.
Ad Age has the details about analytics firm Datorama which has introduced a voice-activated platform which allows clients to request their measurement data through Alexa which has been trained to recognize Datorama’s campaign measurement lexicon. After a client adds the Datorama account information, the client can tell Alexa to find specific campaign data. Datorama received early backing of $32 million from then-Google Executive Chair Eric Schmidt’s VC fund. Altogether the company has raised $50 million in funding.