Report: Samsung working on its own digital assistant

It appears Samsung is ready to enter the battle of the personal digital assistants.

According to Reuters, Samsung is planning to release its own AI assistant for its Galaxy S8 smartphone, which the electronics giant will likely reveal next year.

The assistant would incorporate technology from Viv Labs, a company run by the co-creator of Apple’s Siri and acquired by Samsung in October.

Samsung would join several companies already working on their own digital assistants, including Siri, Amazon’s Alexa and Google Assistant. The addition of its own digital assistant would be particularly interesting for Samsung, since it runs on Google’s Android operating system and could include access to its own assistant.

Samsung is currently attempting to rebound from the massive recall involving the Galaxy Note 7 smartphone, which posed a fire risk related to the device’s battery. Meanwhile, the company announced last week a separate, voluntary recall of 2.8 million top-loading washing machines, warning the top of the machine could detach and cause an “impact injury” when running a high-speed cycle.

Follow Brett Molina on Twitter: @brettmolina23.

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