Innovation Of Things Pushes Chief Marketers To Evolve
SAN JOSE, Calif., March 16, 2017 /PRNewswire/ — Expectations around the Internet of Things abound, nowhere more so than among chief marketing officers. They and their peers in the executive suite are challenged to view IoT as the “innovation of things” when it comes to rethinking their business models, differentiating their brands, gratifying customers and […]
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