The online retailer plans to add deals every five minutes from now until December 22nd. Time
Corrections & clarifications: A prior version of the story originally said the below deals would be available over the next 35 days. The story has been updated to reflect that they will be available between November 18 and Black Friday
Amazon, the sleeping giant as other retailers unveiled their Black Friday plans, is back with a vengeance, rolling out a slew of rock-bottom deals on television sets.
While not every deal has been detailed, the company has put out a list of some items customers can expect to see discounted at various points between November 18 and Black Friday. Among the notable are a variety of cheap TV deals:
- A 32-inch 720p LED TV for $69.99.
- A 43-inch 4K Ultra HD Smart TV for $199.
- A 32-inch TCL 720p Smart TV, Amazon’s Choice, for $125.
- A 55-inch LG 4K Smart TV for $398.
Other deals include a Denon Heos 1 speaker for $99.99 and Sennheiser’s HD 598 Cs Closed Back Headphones for $99.95, both roughly $100 off.
As has already been seen at other retailers, Amazon will be giving its own devices some hefty discounts. The Echo smart speaker will be $139.99, and the portable Tap Bluetooth smart speaker will be $89.99.
The Echo Dot speaker accessory will be $39.99, a $10 discount. The Fire TV streaming stick will see a similar discount and drop to $29.99. Various Kindle eBooks and Fire tablets will also see discounts ranging from $20 to $30.
Earlier this month, the online giant announced it would begin offering deals from Nov. 1 in the build-up to the shopping holiday. Early Wednesday morning the company further explained what it’d be doing for the major holiday shopping weekend, providing details for its plans in the days leading up to, during and after Black Friday.
Amazon will begin offering discounts as early as November 18 and run until December 22. The company promises that new deals will be available as often as every five minutes, and is advising shoppers to keep an eye on the “Turkey 5,” or the five days of shopping starting Thanksgiving Thursday and running through Cyber Monday, for the best deals.
Beyond electronics, Amazon will be offering up to a 60% discount on “Disney favorites” including toys and apparel as well as up to 50% off on “select toys from Barbie, Hot Wheels and Fisher-Price.” A Blu-ray gift set of season 6 of the The Walking Dead will be $50 off and the complete series of the Game of Thrones books will get a 20% cut.
Similar to Prime Day and other recent sales, Amazon is employing its intelligent digital assistant, Alexa, to help drive purchases through special “Alexa exclusive” deals. Simply asking the digital assistant “Alexa, what are your deals?” will reveal specials of the day.
Amazon is promising over 70 deals through this method including a brand unknown 40-inch 1080p LED TV for $125 and the TP-Link Smart Plug, which can allow you to control traditional appliances through Alexa, for $17.95, or $12 off.
Alexa is just the latest Amazon service to be deployed for the shopping holiday, though the best deals and values remain to subscribers of the company’s premium Prime service. In addition to giving subscribers a 30-minute head start on the company’s “Lightning Deals” and free two-day shipping, Amazon has expanded the service to now offering free one-day shipping on over 1 million items in 29 cities.
If you’re in an area that has access to the company’s Prime Now same-day delivery service you’ll be able to shop on “more than a hundred” Black Friday deals and have them delivered in one to two hours.
Amazon’s Black Friday plans cap what is expected to be a busy season for holiday shoppers. According to the National Retail Federation, the average American consumer is expected to spend $935.58 during the holiday shopping season, with 56.5% of shopping being done online.
Follow Eli Blumenthal on Twitter @eliblumenthal
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