Amazon Alexa is now the voice agent for marketing analytics platform Datorama

The family of Amazon Alexa devices

If you thought intelligent voice agents were only for handlessly searching the web or calling up your favorite songs, it’s time to recalibrate.

This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and Echo Dot. Subscribers to the Datorama platform need to ask Alexa to enable the “Ask Datorama Anything” skill.

CMO Leah Pope told me via email that, as far as her company knows, this is the only Alexa front end for a marketing tool. She added that Sisense also has an Alexa front end, but “they are classified as a traditional BI [business intelligence] tool, not marketing analytics.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.