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Spotify, the music streaming service that reached 50 million premium subscribers final month, is seemingly trying to get into the enterprise.
The firm’s ambition to get into , probably by a wearable or a wise residence system, was proven by a posted job itemizing that was noticed by blogger Dave Zatz.
Job Listing Shows Spotify’s Hardware Ambitions
According to Zatz, a trusted supply indicated that Spotify will quickly be following the footsteps of Snap as an app firm that dived into the enterprise.
Zatz then cited a job itemizing posted by Spotify on its official web site. The itemizing, which was for a senior product supervisor for Hardware, has since been taken down.
The description of the position indicated that the particular person filling the place will be a part of Spotify’s Platform & Partner Experience crew “to build frictionless and creative Spotify experiences via fully-connected hardware devices.”
The particular person might be tasked to ship Spotify to the service’s prospects, with the system described as a category-defining product much like the Pebble Watch, the Amazon Echo, and the Snap Spectacles. He or she may even outline particulars of the , together with its software program.
What Hardware Is Spotify Planning?
It is way too early to inform what sort of system Spotify is planning to develop. However, the opposite units talked about within the job itemizing gives a glimpse of what inspired the corporate to make the choice to maneuver into .
Snap’s Spectacles is a premiere instance of a software program firm’s profitable foray into . The wearable system stuffed a distinct segment for the corporate’s Snapchat messaging service and in addition took Snapchat past the confines of smartphones.
The Spectacles, together with the Amazon Echo and the Pebble Watch, are pioneering units in new product classes. This would imply that Spotify will not be trying to connect its model to an current system however relatively to create a brand new class altogether that can make sense as a product for a music streaming service.
Early speculation on what sort of system Spotify is planning consists of voice-activated headphones that can retailer and play Spotify playlists and one thing just like the Pebble Core. The Pebble Core was a standalone Android system that may have supported Spotify, however Pebble canceled it, together with the Pebble Time 2, as the corporate was purchased out by Fitbit in December of final 12 months.
Is This A Good Idea For Spotify?
With over 50 million premium subscribers and a large lead towards rivals reminiscent of Apple Music, Spotify holds a dominant place within the music streaming business. However, Spotify has not but turned a revenue, with a lack of nearly $200 million regardless of revenues of $2.2 billion in 2015.
Spotify is already being utilized by most of its subscribers on smartphones and smartwatches, so it’s at the moment unclear how the corporate will profit if it releases its personal wearable system. For the foray into to develop into a good suggestion, much like what Spectacles did for Snap, Spotify must provide you with a novel product. What that system is, nevertheless, stays up within the air.
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