IRVINE, Calif., Dec. 8, 2016 /PRNewswire/ — Rise Bar, a challenger brand in the multi-billion dollar nutrition bar industry, lays down a new challenge by being the first in the category to launch an Amazon Alexa skill. “Rise Above” provides healthy lifestyle tips to eat simply and rise above in sport, business and life.
Rise Bar partnered with XAPPmedia, the leader in interactive voice engagement to develop the Alexa skill. Alexa is the voice service that powers Amazon Echo through skills. Alexa is able to interact with users in a more intuitive way. Amazon has sold over 5 million Amazon Echo devices since launch in 2014.
“Rise Bar is a fast rising leader in the healthy snacks category and Amazon’s Alexa provides an entirely new way for its loyal customers to connect with the brand spontaneously by voice. It also represents a new channel to introduce the brand to a fresh set of consumers. We worked with the Rise Bar team to design an Alexa skill that is engaging for users while also reinforcing Rise Bar’s distinctive brand. This included using a Voice Persona™ to differentiate the brand in this purely audio channel where there is no screen for visual branding elements. We even incorporated a message spoken by the founder,” said Pat Higbie, CEO and co-founder XAPPmedia.
Recently rated one of the best new apps by Alexa Skills Store, Rise Above shares Rise Bar’s history, real food ingredient philosophy as well as inspirational daily tips, fitness, nutrition and health content.
“Rise Above highlights the essence of our brand which is to empower people to rise to their fullest potential. Rise Above will help users embrace whole food nutrition and learn how to live a healthy lifestyle one simple step at a time,” Rise Bar Founder, Peter Spenuzza, said.
To enable the Rise Above Alexa skill on your Amazon Echo, simply say, “Alexa, enable Rise Above.” More information about Rise Bar and XAPPmedia can be found on risebar.com and xappmedia.com.
About Rise Bar
Rise Bar prides itself on producing the simplest protein bars in the market using 5 ingredients or less while delivering a big protein boost. Founded with the goal of helping people achieve their goals by delivering simple ingredients and high quality nutrition, each Rise Bar is carefully crafted at Rise Bar’s facility in California. All Rise Bars are made with real food, are gluten-free, soy-free, peanut-free, preservative-free, non-GMO and never contain artificial ingredients or sweeteners.
About XAPPmedia
XAPPmedia™ is the leader in delivering interactive voice experiences and is the first company to Give Brands a Voice™ enabling instant, voice-activated connections with consumers through mobile audio apps and voice assistants.
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SOURCE Rise Bar
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