But one service we haven’t seen before from a telco is ambient lighting for the TV screen… it might be a winner.
Martyn Warwick caught up with Patrick Chataignier, Head of Cloud & Box Innovation at Orange to talk ambient lighting at Broadband World Forum in London recently where the telco had just won an award for best connected home service of the year for its projected ambient lighting offer – called TV Lights – due to go live next year.
According to Patrick TV Lights is an immersive lighting experience which allows users to synchronise lights around the TV with the colours appearing on the screen to create ambient effect to enhance the viewing experience – the colours on-screen being complemented by a wash of LED-generated light behind and beside the TV set or video screen (see top).
The Cloud & Box Innovation team has developed an algorithym so that the lighting colour matches what’s hjappening accurately on the screen, Patrick claims. “For a sunset the lights at the top can go orange while the lights washing the front and bottom will take on a different colour depending on what’s happening on the screen.”
Orange’s (no prizes for guessing what ambient colour will complement its own ads and promotions) TV Lights set-up can include up to nine lights which the user can deploy around the TV – or indeed around the room – to create an immersive experience.
FILMED AT: Broadband World Forum 2016, ExCeL Convention Centre, London
