DALLAS, TX(Marketwired – Mar 9, 2017) – Leading IoT research firm Parks Associates today announced new deliverables available for purchase assessing energy management, connected cars, TV services, and smart home/smart kitchens. The international firm reveals that 95% of U.S. broadband households use one or more mobile phones, which in many cases services as the foundation for the connected consumer experience across multiple IoT markets.
“Among the 95% of broadband households using a mobile phone, 89% own a smartphone. Quick and easy access to the Internet is changing how consumers interact with technology, driving new innovations and the adoption of new products and services in multiple verticals,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “Companies use our research to identify new use case scenarios, barriers to adoption, opportunities for new partnerships, and the best business models for expanding their businesses.”
Parks Associates notes that 26% of U.S. broadband households own at least one smart home device, which equates to more than 26 million households. Traditionally most smart home products were sold bundled with services or with multiple components, but the share of sales of standalone devices increased for more than a dozen smart home product categories between 2014 and 2016, which could indicate a transition beyond early adopters and high-income households toward the mass market. Parks Associates analysts note that for smart home companies to continue to grow consumer interest and adoption, they must refine and promote the value propositions for their solutions as they relate to the specific needs of their customers.
“There are thousands of consumer use cases for smart home systems and devices,” said Brad Russell, Research Analyst, Parks Associates. “This market condition can be challenging for smart home marketers whether they are selling smart home bundles or single-use devices. Parks Associates research helps companies identify their target markets and determine the best strategies to reach consumers, whether they are targeting the bundle buyers, first-time standalone device buyers, or buyers purchasing additions and replacements.”
New Parks Associates deliverables include the following:
Consumer Choice: Standalone or Bundled Smart Home Devices reveals consumer preferences for smart home bundles versus build-as-you-go adoption and highlights the differences between the consumer segments. The report also describes the benefits of the various purchase options, details purchase patterns and retail preferences, and analyzes the key industry players from the security, broadband, and DIY arenas.
Smart Kitchens: Intelligent Planning, Shopping, and Cooking addresses how the connected kitchen is changing the competitive landscape for appliances, shopping, distribution, and meal preparation. The report also highlights the major trends in the connected kitchen and their impact on the consumer and related markets.
