Miller Lite Jumps Into the Internet-of-Things

MillerCoors wants to bring a beer to your door in under an hour–with just the tap of a button or a question to Alexa.

The Chicago-based brewer announced this week that it is bringing the internet-of-things to beer delivery by offering both an Amazon Alexa and Amazon Dash Button option to shoppers, according to Ad Age.

The campaign, called “Miller Lite On-Demand,” will allow consumers to order Miller Lite via Amazon Dash, a physical IoT connected button that lets you order goods with one press, and through Amazon’s voice ordering service Alexa, which works with the Amazon Echo, Echo Dot and Tap.

With Alexa, shoppers can search for the “Miller Time” Alexa skill and place an order by saying, “Alexa, start Miller Time.” The deliveries will be carried out by Drizly, a Boston-based on-demand alcohol delivery startup that brings booze to your door in under an hour. The Miller Lite Amazon Dash Button will be available to a preselected group of 500 Drizly customers, Ad Age said.

MillerCoors isn’t the first Chicago company to get in on the Amazon Dash Button. Chicago startup and Shark Tank contestant Dude Wipes launched a Dash Button last year. Other Chicago brands like Gatorade and Quaker Oats also have Dash Buttons.

Chicago companies experimenting with Alexa include Grubhub, Curiosity, and grocery deliverer Peapod, which plans to launch an Alexa skill soon. Motorola also announced that it has selected Alexa as its voice assistant to compete with Apple’s Siri and Samsung’s Viv.

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