Global semiconductor leader bringing power-efficient, high-performance system solutions to connected, autonomous driving experiences
HSINCHU, Taiwan, Nov. 29, 2016 /PRNewswire/ — MediaTek, a global semiconductor leader, today announced its plan to bring holistic, fully integrated system solutions to the automotive industry beginning Q1 2017.
The market for connected and autonomous vehicles continues to grow, and the automotive industry and car-makers demand advanced technologies equipped with a blend of power-efficiency, processing power and affordability. MediaTek’s technology [http://www.mediatek.com/products/automotive] expertise in chipset design – for mobile, home entertainment, connectivity and IoT – positions the company well to bring innovative multimedia, connectivity and sensor solutions to the automotive industry.
“The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving,” said JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek.
“We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms,” added Hsu. “We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving.”
MediaTek’s ability to scale product development and production — drawing from its experience powering nearly 1.5 billion connected devices a year — will benefit automobile manufacturers and their suppliers. MediaTek solutions for automobile [http://www.mediatek.com/products/automotive] manufacturers will cover four key areas, including:
By offering technology solutions in four key areas, MediaTek will help solve a key concern for the future of driving: fragmentation. Automobile manufacturers often work with multiple vendors that specialize in a single, ‘best-in-class’ solution. Products are thereby sourced separately and don’t always ‘talk’ to one another seamlessly.
“The complicated systems of tomorrow’s high-tech cars will require a high degree of integration, innovative power management and improved functionality to support both the highest level of safety demands and driving experiences consumers need,” said Hsu. “MediaTek will bring one integrated package of semiconductors to the market — a holistic solution that is now lacking in the auto industry.”
MediaTek currently ranks among the world’s leaders in several diverse product categories, owning the top position in chipsets for Digital TVs, tablets and DVD/Blu Ray players. The company delivers an intuitive hardware and software application platform across the connected home and smart device landscape, specializing in three key areas that few competitors can offer as one holistic solution: an advanced SoC (system-on-chip) using a fraction of the typical power required by other chipsets, premium multimedia capabilities and leading, global connectivity. MediaTek is now creating the optimal, all-in-one system solutions to help power the future of driving.
MediaTek expects its products centered on the automotive industry to begin rolling out in Q1 2017.
About MediaTek
MediaTek Incorporated (TWSE:2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com [http://www.mediatek.com/] for more information.
MediaTek Press Office: [email protected] [mailto:[email protected]]
Kevin Keating, MediaTek +1- 206-321-7295 10188 Telesis Ct #500, San Diego, CA 92121, USA
Joey Lee, MediaTek +886 3-567-0766 # 31602 No. 1, Dusing 1st Rd., Hsinchu Science Park, Hsinchu City 30078, Taiwan
Web site: http://www.mediatek.com/
