McDonald's new ad wants you to Google Coke

Technically Incorrect gives a barely twisted tackle the tech that is taken over our lives.


McDonald’s screenshot by Chris Matyszczyk/CNET

What is it with these burger firms?

Last week, Burger King thought it was very intelligent by setting off Google Home gadgets by uttering “OK Google” throughout an ad. Google disabled the functionality. Burger King tried to re-enable it.

Now it is McDonald’s flip. It’s simply launched an ad featuring Mindy Kaling. The ad does not point out “McDonald’s.” But you know whom it is for. It has a pink background and she or he’s sporting a yellow gown. It’s considerate they did not ask her to put on a clown swimsuit.

The ad options Kaling telling viewers to Google the place the place Coke tastes so good.

I hadn’t been conscious that Coke tastes good wherever, save, maybe, in a big glass of rum. When I looked for “that place where Coke tastes so good,” I bought lots of things about the ad.

Is this some kind of existentialist artwork? Or is that this merely pointless and annoying? You, discerning shopper of all issues, should resolve.

Kaling herself performed together with the try at humor. “I partnered with a brand w/o being able to say the name of the brand. Is that normal? If so, can I be paid in fries?,” she tweeted. She additionally linked to another ad in this series, that includes a so-called beverage technician.

McDonald’s did not instantly reply to a request for touch upon what it is attempting to obtain right here.

The firm did tell the New York Times that it isn’t gaming Google, however somewhat working with Google to see whether or not anybody will trouble trying to find one thing to which they know the reply, provided that that is clearly a McDonald’s ad.

A caustic viewer may counsel that if you have to promote the Coke, you aren’t terribly assured in your burgers. Indeed, McDonald’s faces competitors from eating places which some consider serve higher high quality burgers.

Why, I simply Googled “better quality burgers.” The first hyperlink is to an article about how Burger King is best than, oh, McDonald’s.