Why Data Integration is the Future of Marketing
Shashi Upadhyay, left, and Nipul Chokshi Marketers are already working with a daunting amount of data, but it’s only just the beginning. IDC estimates that, by 2020, the digital universe will reach 44 zettabytes, making the life of marketing professionals even more complicated. There are a number of factors fueling this data influx. One is […]
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