Conversational Commerce and What It Means for Your Customer Strategy
The Year of Conversational Commerce Conversational Commerce refers to using natural language within a messenger application (Messenger, WhatsApp, WeChat, and others) or using voice assistants (Siri, Amazon Alexa, and others) to interact with a business for an inquiry, purchase, or customer service. The term Conversational Commerce was coined by Chris Messina, Developer Experience Lead at …
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