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How Treating Consumers Like Partners Will Rescue Advertising From Itself

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising’s relationship with the consumer is fundamentally broken. Frank Addante Alex Fine Evidence of this is everywhere. We can see it in the frustration of consumers who feel barraged with meaningless …

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IoT Takes Brands Beyond Screens By Using Sound, Touch, Says Agency Exec

As the Internet of Things takes communication beyond visual interaction, voice may end up being only one component of that. The IoT Daily caught up with Haydn Sweterlitsch, global chief creative officer at HackerAgency, who said the Internet of Things is going to fundamentally shift how brands reach consumers. “Since the advent of digital platforms, …

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Automated Purchasing Coming: 57% Ready For It In 2 Years, 13% OK With It Now

Part of the appeal of the Internet of Things is that it will make some things easier for consumers. Some of that convenience will come in the form of things being bought and even delivered automatically. Printer companies including HP and Brother already sell printers that connect to the network so that ink supply can …

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Amazon (AMZN) Stock Surges 50% In the Last Year as Revenue Growth, Cloud Business Drive …

It has been a spectacular year for Amazon Inc. (NASDAQ: AMZN). Shares of the e-commerce giant have surged 55% over the past 12 months, as growth of its cloud computing platform and spectacular top-line performance of its online retail segment suggest there is plenty of room for continued upside. Amazon shares reached a new all-time …

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