For Apple, It's Better Late Than Never

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KGI Securities speculated in a report yesterday that Apple could be unveiling a Siri-based sensible residence product in an effort to tackle Amazon’s Echo. The analyst at KGI, Ming-Chi Kuo, said that there’s a higher than 50% probability that Apple will debut the machine at their World Wide Developer Conference (WWDC) scheduled for June 5-9.

Kuo mentioned that the machine might launch within the second half of this 12 months and could be priced at a better level than the $179 per unit for the Amazon Echo. The machine will likely be AirPlay enabled and efficiency will likely be derived from one woofer and 7 tweeters which, in accordance with Kuo, ought to present “excellent acoustics performance.” Kuo is also assured sufficient in his expectation that he says that Taiwan-based Inventec would be the unique provider of the audio system to Apple.

Last 12 months, The Information first revealed that Apple was planning a wise residence machine to compete with the Amazon Echo and this previous September Bloomberg reported that the machine had entered the prototype testing stage.

Amazon’s Echo has gained widespread acceptance and Apple is late to the sport as it’s generally. However, with its consumer base of effectively over half a billion (and rising quickly) strongly tied in to the Apple ecosystem, exhausting to not count on the Siri-based sensible residence product from the corporate to develop into one other massive hit.


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Morgan Stanley estimated in a report this previous December that Amazon had bought 11 million Echo models between mid-2015 (level of introduction) by means of December 1, 2016. According to their analysis, the overwhelming majority of the models had been bought right here at residence with about 1,000,000 models throughout Europe in the identical timeframe. However, the agency’s analysts additionally said that their numbers had been greater than doubtless too low provided that they didn’t account for the sell-through that kicks off on Black Friday by means of the final weekend earlier than Christmas in 2016.

Amazon mentioned in a press launch after Christmas 2016 that it had bought Echo gadgets by the “thousands and thousands,” at a fee 9 occasions higher than the earlier 12 months.