Datorama, a marketing analytics innovator, has announced that it platform for marketing analytics has an integration with Amazon Alexa for enabling professionals to verbally interact with all their data.
The new functionality – “Ask Datorama Anything”, allows marketers to not only issue commands but also ask questions to the Marketing Integration Engine of Datorama using smart devices like Echo and Echo Dot that are powered by Amazon’s Alexa. With this, marketers can access data in real time as they can easily understand the marketing information and generate workflows wherever they are.
Leah Pope, Chief Marketing Officer at Datorama, stated in an official release, “This all-new integration with Amazon Alexa builds on our goal of supporting every marketing decision with the right data at the right time. Now, everyday actions and strategic questions — such as drivers of ROI, sales and revenue — can benefit from real-time access to the right analytics while enabling collaboration across teams and stakeholders. The best part of this capability is that you can interact with your marketing data in natural language, at the speed of conversation.”
As the marketing technology industry becomes more and more complicated each day, marketers need to move beyond siloed reporting and choose more efficient analytics approach. Marketers are readily following an integrated approach which connects investments, performance, and outcomes across channels, stakeholders, and programs. This inevitably leads to data being obtained from a single source that makes collaboration and decision-making easy. With the new functionality from Datorama, marketers will be able to utilize the platform for accessing the data to complement automated insights, reporting, and visualization capabilities of the company.
