NASHVILLE, TN – BKON Connect, Inc., a leading technology innovator that advances consumer digital engagement, has launched a robust platform and software development kit (SDK) that turns any mobile app into a browser for the internet of things, allowing people to join digital experiences in physical spaces any content, activity, app, location, or digital touchpoint.
BKON’s new PHY platform enables apps with “touchpoint browsing,” which lets people browse digital touchpoints in physical places, see instant previews of the content and control whether to select the content (click here for demonstration). Owners of brick-and-mortar locations can engage visitors with interesting information or fun interactive content when they have an enabled app.
“We have opened a new door to the mobile internet,” said Richard Graves, founder and CEO of BKON. “This enterprising technology allows internet-like browsing for the physical world, giving consumers a powerful new tool for instant previews of available content, while for marketers it allows content to be dynamically managed per audience and measured for impact. It’s a revolutionary browsing experience.”
Touchpoint browsing combines into one application/SDK all the touchpoint technologies that are customer directed including Physical Web beacons, QR codes and NFC tags. This means people can have digital experiences wirelessly, visually, or by touch, and they can use the interface that most conveniently or accurately fits the context of their environment. This pioneering technology reimagines the entire customer engagement experience.
This is the first time that customer-directed engagement through a range of digital touchpoints has been combined into a single SDK to enhance any mobile app, and into a single platform for easy deployment and campaign management. Advantages are:
- Content and interactions can be distributed through multiple touchpoints, of any variety, located anywhere.
- The PHY platform can update any touchpoint instantly one at a time, in bulk, on a schedule, or via an Application Programming Interface (API).
- The digital interactions available from touchpoints can be different for different apps. This is useful for A/B testing, delivering different content to different audiences, premium content for users of your app, and more.
- Impressions can be measured independent of click-throughs for instant attribution with a closed feedback loop.
This integrated approach also reveals a magical user interface, where users smoothly move from one touchpoint to another, while seeing image-rich previews of available content and interactions. This experience is faster, more private and more secure than alternative interfaces.
Another major benefit of these three customer-directed touchpoint technologies is that they are all open and URL-based. This means that touchpoint content deployed for app users will also be available for users of popular apps like Chrome, Snapchat, and Twitter.
