IoT Dominates Emerging Tech Among Ad Execs, Clients More Bullish Than Agencies
Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost. The survey, conducted online by Advertiser Perceptions Inc. in October with ad executives, found that the Internet of Things (IoT) was deemed …
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