Amazon's Alexa has added it's 10000th skill

Amazon’s artificial intelligence assistant, Alexa has partnered with UK technology and music company, Musicplode Media on its most recent and 10,000th skill.

Alexa device owners can enable the ‘Beat the Intro’ skill via the Alexa app or by saying, “Alexa, enable Beat the Intro.” Then, simply ask Alexa to open Beat the Intro and start playing.

Users can interact via direct voice control on Alexa devices including the Amazon Echo, Echo Dot, and Tap.

‘Beat The Intro’ will initially be available as two different versions: a ‘Six-Pack’ containing six back-to-back clips of well known songs to be identified by artist and title, or as a ‘TriplePlay,’ where players will identify songs based on the intros and first lines to three smash hits.

“At this point in the marriage of voice-activation technology with music, I can tell you it’s already working”

This collaboration further supports Amazon CEO Jeff Bezos’ recent comments on the direction the music industry is heading in which he stated that “the next gigantic growth area for the music industry is the home”. In a recent interview with Billboard he said: “At this point in the marriage of voice-activation technology with music, I can tell you it’s already working,” and what better way to engage families, introduce people to new music and encourage music streaming than through interactive social gaming.

Founded by CEO Kevin Deakin, Musicplode Media’s strategy revolves around creating media partnerships, that allow brands advertise through its game.

 “We have worked for a number of years to create an opportunity for very real incremental revenue for artists at a time when income is very much reduced. In today’s current climate there is a perfect storm with platforms, mobile, the music industry and brands,” said Kevin. “We are thrilled to bring ‘Beat the Intro’ to Alexa as it reaches the milestone of 10,000 skills, and to engage with an innovative global company like Amazon.” 

This collaboration further supports Amazon CEO Jeff Bezos’ recent comments on the direction the music industry is heading in which he stated that “the next gigantic growth area for the music industry is the home”. In a recent interview with Billboard he said: “At this point in the marriage of voice-activation technology with music, I can tell you it’s already working,”.