Retail, wholesale and manufacturing firms are turning to Internet of Things (IoT), Automation and Virtual Reality (VR) to drive sales and improve customer experiences.
This is in keeping with a brand new report by world ecommerce consultancy agency Salmon, which says virtually two thirds (61 %) of European firms in above talked about industries are investing and believing in IoT.
For over a 3rd (35 %), enabling IoT is among the many largest enterprise priorities for the following 12 months.
More than half (53 per] cent) need to make the most of voice interface know-how within the subsequent 5 years. Almost six in ten (59 %) need to make the most of VR and AR, whereas 69 per cent need to robots to assist them gasoline sales and enhance customer expertise.
Another 60 % could be very enthusiastic about machine studying for the following half a decade.
Even although the overwhelming majority of firms sees know-how as a enterprise benefit, greater than a 3rd (36 %) finds it tough to decide to new applied sciences, and fears shedding cash if it invests within the flawed issues. Almost half (47 %) thinks they invested in know-how that was a waste of cash.
Almost a 3rd (29 %) doesn’t have know-how arrange to deal with upcoming developments, and 20 % can’t sustain with area of interest gamers.
“Ecommerce is undoubtedly one of the most exciting and rapid developing industries, and it’s vital that companies continue to innovate to boost business and consumer demand,” says Patrick Munden, world head of Retail at Salmon.
“Exploring the latest technologies is no longer a nice-to-have but a must-have for any businesses expecting to drive sales and improve their customer experience. This latest research shows that, whilst many perceive technologies such as wearables, mixed/virtual reality and voice interfaces as the preserve of the tech-savvy consumer, wholesale, manufacturing and retailers are now investing heavily in this space.”
Munden continues: “With 74 % of companies seeking to transfer platform to fulfill future wants, it’s vital to do not forget that know-how is only one a part of the equation — who you’re employed with to assist implement that platform has a big impact on its success. Almost all respondents cited expertise by far as essentially the most sought-after trait, with 94 % citing the flexibility to know their imaginative and prescient and assist develop it as vital. However, it’s not a couple of accomplice merely saying ‘sure’ on a regular basis. Ninety-one % stated they need a accomplice that may problem their pondering.”
Published underneath license from ITProPortal.com, a Future plc Publication. All rights reserved.
Photo Credit: sellingpix/Shutterstock
