MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–
BDNA®, the chief in delivering probably the most trusted and complete expertise asset data, introduced at this time that Mary Haigis has joined the workforce as govt vp of advertising and marketing. In her new position, Haigis will lead BDNA’s company model, area advertising and marketing, company communications, internet properties and built-in advertising and marketing efforts.
“In the ever-changing IT panorama, BDNA is consistently on the lookout for methods to adapt its choices to assist enterprises higher leverage their knowledge and enterprise technique,” BDNA President Walker White stated. “Mary is a robust chief who is thought for her fixed success with rebranding and accelerating income progress, as effectively as inspiring her groups to constantly exceed expectations. As we head into the exploding market of the Internet of Things (IoT) asset lifecycle administration, we’re assured that Mary’s breadth of expertise in creating progress methods and advertising and marketing applications for brand spanking new expertise options, together with IoT, will play an integral position in supporting these initiatives.”
Haigis joins BDNA with prior expertise in a number of advertising and marketing management roles at each massive and small organizations, together with holding senior advertising and marketing positions at HCL AXON, CA Technologies and Deloitte. Most not too long ago, Haigis served as the top of progress initiatives, digital companies and innovation advertising and marketing at Capgemini, the place she led advertising and marketing and go-to-market methods for high-growth markets and expertise innovation, specializing in areas, together with cloud, massive knowledge/analytics, mobility, digital transformation/buyer expertise, IoT, cybersecurity, provide chain and infrastructure.
Haigis graduated from Wheaton College with a B.S. in Russian and political science.
In the previous 12 months, BDNA achieved report monetary progress, opened its first worldwide workplace and expanded its choices, all of which had been supported by the corporate’s award-winning advertising and marketing workforce. BDNA plans to introduce a number of new options and capabilities in its ground-breaking new model of Technopedia, scheduled to launch later this 12 months.
“I’m delighted to hitch the BDNA workforce as the corporate expands its options past IT and software program asset data and medical gadgets into the Internet of Things,” Haigis stated. “The outlook is thrilling for the enterprise IT area, and I sit up for supporting the corporate’s progress and growth to each geographic and new markets.”
About BDNA
BDNA transforms enterprise asset knowledge by enriching it with market context to vastly simplify integrations, speed up enterprise transformation and enhance decision-making. Leveraging Technopedia®, probably the most trusted and complete and software program asset data supply, BDNA leverages automation, a workforce of content material consultants and a confirmed high quality framework to reconcile and normalize enterprise asset knowledge to enhance all processes and tasks.
Technopedia’s content material library categorizes greater than 1.eight million merchandise from 34,000 suppliers with 2,500 day by day updates, offering business-critical data such as compatibility, assist dates, end-of life, migration knowledge, present producer and model, and rather more. Eliminating handbook processes and bottlenecks, BDNA delivers automated and scalable options, enhancing visibility, compliance and time to market.
Based in Mountain View, Calif., BDNA operates globally with prospects throughout all segments and markets. For extra data, please go to www.bdna.com.
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