SkyPeople Fruit Juice, a producer of fruit juice concentrates, fruit juice beverages and other fruit-related products, has announced that on March 13, Hedetang Foods (China), a wholly-owned subsidiary of SkyPeople Fruit Juice, signed a one-year business agreement with the Jiangsu Nongmuren Agricultural Products e-commerce Platform. Earlier in the month, Hedetang Foods joined the China Aigo O2O Technology Aigo Integrity Alliance and is receiving orders from that platform now.
“We are confident that this agreement will add to our dynamic e-commerce business model and it is consistent with our state-of-the-art agricultural operations,” said Hongke Xue, CEO, SkyPeople. “The current state of the food and beverage industry is highly complex and presents challenges as well as opportunities. As seen by our recent e-commerce announcements, we believe that working with cutting edge e-commerce platforms will help to crystallize our brand positioning which will be vital to our building a global Chinese fruit juice beverage brand.”
The company said it believes that cooperation with Nongmuren could attract hundreds of thousands of registered users on the platform each month, and accelerate an update of its marketing channels from traditional manufacturing and sales to ‘manufacturing plus Internet’ and ‘traditional sales plus e-commerce.’ By cooperating with Nongmuren, Hedetang could enjoy the benefits of its non-replicable food safety system, customized brand promotion strategy and reliable third-party logistics distribution services. Cooperation between the two parties could help Hedetang become a first-class brand in the Chinese market, which is a stated long-term goal for the company.
The Jiangsu Nongmuren Agricultural Products E-Commerce Platform is a food quality-focused platform that integrates the Internet of Things (IoT), e-commerce and Internet advertising. It implements food safety supervision through the entire agricultural supply chain to ensure farm-to-table information traceability. The platform mainly works with county-level local food production and processing enterprises that produce famous specialty agricultural goods.
Hedetang Foods (China) is a wholly owned subsidiary of SkyPeople Fruit Juice, Inc., focused on the sale of food, fruit juice and other fast-moving consumer goods products. The company combines e-commerce and Mobile Internet marketing methods for agricultural products, and promotes the Hedetang brand through e-commerce and mobile Internet channels, which it considers a highly effective business model and branding method.
Edited by Alicia Young
