January 12, 2017 - 
HYPR Corp. has launched a safe biometric shopping platform created for the eCommerce sector, which enables Fortune 500 enterprises to provide safe, passwordless experiences to their clients across mobile, desktop, and IoT systems.
The announcement comes in advance of the National Retail Foundation’s Annual Convention & EXPO aka &ldquoRetail&rsquos Massive Show&rdquo, held January 15 to 17 at the Jacob K. Javits Convention Center in New York City.
Designed to curb private information theft, HYPR&rsquos cybersecurity answer decentralizes the storage of encrypted biometric information (fingerprints, face and voice authentication) so that it can be employed securely as an alternative of alphanumeric passwords.
&ldquoWith a noticeable uptick in on the web identity theft, enterprises and retailers have to strive to avoid potentially dire circumstances,&rdquo stated Ann Johnson, vice president of the enterprise cybersecurity group at Microsoft. &ldquoBy implementing HYPR for a biometric shopping knowledge, they can drastically lower the vulnerabilities brought on by ineffective passwords.&rdquo
HYPR&rsquos biometric authorization answer is currently deployed across millions of customers by big banks, mobile wallets and healthcare providers.
The firm also partners with many IoT method developers like connected auto, connected residence, and sensible lock producers.
With this newest biometric shopping platform, HYPR is hoping to deploy a safe biometric user knowledge in the retail space as it struggles to keep customer trust in the age of connected devices.
&ldquoThe future of retail lies in a biometric shopping knowledge, and HYPR is functioning to safe that future. Issues of information privacy have come to the forefront in our connected planet, and passwords are no longer providing buyers adequate protection,&rdquo stated George Avetisov, CEO and co-founder of HYPR. &ldquoHYPR effectively alleviates prospective for credential theft by providing enterprises an array of safe biometric options to passwords.&rdquo
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