'The Daily Show' Unwraps Multiplatform Plans For RNC & DNC

The Daily Show With Trevor Noah today unveiled more details of its plans for the 2016 Republican and Democratic National Conventions. They includes increased programming and additional content, a unique on-the-ground activation in Cleveland for the RNC, launches on SiriusXM and Amazon and a series of specials on Snapchat.

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The Daily Show already announced that it will originate from both the RNC in Cleveland and the DNC in Philadelphia, producing a special week of shows in each city. The Daily Show With Trevor Noah Presents The 2016 Republican National Convention: Submission Accomplished will originate from the Breen Center for the Performing Arts in Cleveland from July 19-22. The Daily Show With Trevor Noah Presents The 2016 Democratic National Convention: Let’s Not Get Crazy will originate from the Annenberg Center for the Performing Arts at the University of Pennsylvania in Philadelphia from July 26-29. The two-week special convention coverage will premiere nightly at 11 PM ET on Comedy Central.

Kicking off convention coverage, Comedy Central will telecast two clip-based specials hosted by Noah on the Monday of each convention week, looking back at primary season. The RNC special, The Daily Show With Trevor Noah: The Road To ‘The Road,’ debuts July 18. The DNC special, The Daily Show With Trevor Noah: What To Expect When You’re Expectant, debuts on July 25. Both specials will air at 11 PM ET/PT.

On the digital front, Comedy Central and The Daily Show announced three new partnerships on platforms led by SiriusXM, Amazon and Snapchat, which the network says are firsts for a late-night talk show on the respective platforms:

The Daily Show sill be simulcast on Sirius XM’s Comedy Central Radio (Channel 95) for the first time, starting Tuesday, July 18.

The Daily Show will launch on the Amazon Alexa voice service on Monday, July 18, timed to the show’s coverage of the national conventions. Fans with Alexa-enabled devices will have access to a Daily Show Flash Briefing feature a daily bit of news from the show. Fans can enable the new Alexa skill from the Daily Show to get content about candidates and upcoming guests.

Get Out The Vote rally for Hillary Clinton, Los Angeles, America - 06 Jun 2016

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The Daily Show Convention Coverage 2016: Democalypse Now, a three-part special on Snapchat, will premiere on Friday, July 15 to coincide with the show’s coverage of the national conventions. The specials will feature exclusive short form episodes produced by the show featuring Noah and the correspondents, as the show travels to these political events. The first episode debuts on Friday, July 15 with a lead up to the conventions; episode two will launch on Friday, July 22 with unfettered RNC coverage and episode three will culminate from the DNC on Friday, July 29.

On the ground at the RNC in Cleveland, Comedy Central will stage an activation, turning this “circus-esque” political season into “a fully interactive, comedic and social experience with games and activities for all ages,” regardless of party affiliation, the network announced. “The Daily Show Convention Sideshow,” free and open to the public, will be located at 2400 Superior Avenue E in Cleveland and be open from noon-5 PM on Sunday, July 17 and Monday, July 18. The site will include such features as:

Run for the Border interactive game, in which a row of seats are equipped with hand controls that propel on-screen avatars in a race to the nearest border.

The Hall of Not Presidents, which puts a political spin on fun house mirrors, featuring a hallway full of hairstyles and pantsuits.

The Yuuge Wall, festooned with politically-inspired graffiti penned by Cleveland-based artists, and inviting participants to leave their own mark.

Grab-a-Delegate, in which participants compete for bragging rights by stepping into a glass wind machine booth and try to grab as much “dirty money” and as many “deleted emails” as they can.

A whack-a-mole inspired Hot Button Issue game gives players a way to drop the proverbial (foam) hammer on politics and punditry antics, from gun control to climate change to immigration.

The Daily Show Desk  at which attendees can snap photos from Noah’s chair.

Noah, Steve Bodow, Jen Flanz, Tim Greenberg, Jill Katz and Adam Lowitt are executive producers of The Daily Show With Trevor Noah.  Ian Berger, Pam DePace, Justin Melkmann and Elise Terrell are supervising producers. Zhubin Parang is the head writer and Daniel Radosh is senior writer. Chuck O’Neil directs.

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