CARS.COM — When the 2017 Genesis G90 (the Hyundai Equus in its previous life) arrives in showrooms at the end of this month, buyers of the new luxury brand’s flagship sedan will start the bidding at $69,050. That price, which includes a $950 destination charge, is for the base 3.3T Premium model, which comes with a 3.3-liter twin-turbo V-6 engine and rear-wheel drive.
Related: 2017 Genesis G90 Review: First Drive
The G90 5.0 Ultimate model comes with a 5.0-liter V-8 engine and rear-wheel drive, and starts at $70,650; all-wheel drive on both models adds $2,500. The G90 is the second of a half-dozen planned Genesis-brand releases by 2020, following last month’s arrival of the erstwhile Hyundai Genesis, now the Genesis G80, starting at $42,350.
For comparison among competing full-size luxury sedans, the G90 costs nearly $4,445 less than its next nearest rival, the Lexus LS 460, which for 2017 starts at $73,495. The 2017 BMW 740 starts at $82,495 and the 2017 Mercedes-Benz S-Class at $97,525; all prices include destination. While the G90 is cheaper than competitors, it’s also $6,600 more than the 2016 Equus from which it sprang.
All Genesis vehicles come with the Genesis Experience comprehensive ownership program, which includes enhanced maintenance services as well as a premium warranty. The G90 will also mark the debut of the Amazon Alexa smart-speaker feature, which Genesis says will allow owners to send remote voice commands to their vehicle via Genesis Connected Services.
Standard safety and convenience features include automatic emergency braking with pedestrian detection, driver attention alert, blind spot detection with rear cross-traffic alert, lane keep assist with lane departure warning, dynamic headlights with high beam assist, adaptive cruise control, and front and rear parking sensors.
Editor’s note: This story was updated on Sept. 6 to correct a price comparison between the 2017 Genesis G90 and its next nearest rival, the 2017 Lexus LS 460. The G90 costs $4,445 less than the LS 460.
